Top 5 Security Threats of Working Remotely

Hacker Working Using Computer With Codes

Before COVID-19, only 29% of Americans could work from home Now? Around two-thirds of Americans are working remotely.4 And 99% would choose to work remotely at least part-time for the rest of their careers, if possible. The worldwide shift to remote workforces in unprecedented numbers has brought with it many benefits, such as flexible schedules,

People Power – 5 Steps to Optimal Marketing Persona Development

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Business is personal. And to do it well you need to understand as much as you can about your customers. What makes them tick, what drives their interests, and why they should buy from you. To gain this understanding, you can use the concept of personas – fictional characters that represent the customers you are

Analytics is the New Green

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If you thought analytics is not just for the analysts – think again. Businesses recognize the important role analytics plays in tracking and improving their profitability, cost structure and customer experience. It shows in the increased investment in analytics – 65% of global enterprises plan to increase their analytics spending in 2020.1 Analytics in operations

Prevent Work-From-Home Burnout – Ways to Stay Productive in the New Normal

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As many workers around the globe have experienced, working from home has dramatically increased due to the COVID-19 pandemic. One study indicates that 51% of American workers have transitioned to a home office in the past month.1 These employees cite many benefits from working at home, including being more productive, better managing interruptions, and seeing

Understanding the Stakes of Digital Transformation

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Organizations of all sizes are adopting digital solutions to increase productivity, efficiency, and revenue. From enterprises to professional sports leagues to consumer-focused products, the intention is to improve customer experience through a combination of digital workplaces, software-defined architecture, DevOps, and cloud computing. In coming years, digital transformation will shift to focus on the human element

Six Tips for Starting an Employee Work-at-Home Program

Work From Home

Remote workers and work-at-home employees are on the rise.  In fact, according to Global Workplace Analytics research, about 50% of the US workforce has a job that’s at least partially compatible with telework.  Many employers may be eyeing telework and work-at-home programs but are unsure where to start.  Exact Market has been running as a

Video Conferencing and the Changing Nature of Marketing Communication

Video Conferencing

Companies that utilize video conferencing can maximize valuable resources and elevate the conversation itself. In marketing, communication is vital to any successful venture, and technology has revolutionized marketing firms’ capabilities. Now, marketers can interact with their clients from anywhere thanks to video conferencing.  It is possible for us to meet with our partners and clients,

The Do’s and Don’ts of Working at Home as a Remote Employee

Dos And Donts

The modern workforce has slowly been transforming to more mobile, more “office neutral” environment over the last two decades.  In fact, regular work-at-home among those not self-employed has grown by 173% since 2005 and 11% faster than the rest of the workforce, according to Global Workplace Analytics.  They further report that nearly 4.7 million employees

The Client Is Always Right: 5 Steps to Put a Customer-Centric Mentality to Work for You

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The mantra of “the customer is always right” dates back to the early 20th century, with its roots stemming from early department store magnates’ business philosophies.[1] And while the phrase has been used repeatedly in the decades since through various industries, it perhaps has never been truer than it is in the marketing discipline today.