Out of Box Tips
The Client Is Always Right: 5 Steps to Put a Customer-Centric Mentality to Work for You
The mantra of “the customer is always right” dates back to the early 20th century, with its roots stemming from early department store magnates’ business philosophies.[1] And while the phrase has been used repeatedly in the decades since through various industries, it perhaps has never been truer than it is in the marketing discipline today. Read more
Don’t Walk the Plank When It Comes to Your Sales Pipeline: Avoid These 5 Murky Threats
Ahoy! Actively managing and maintaining the health of your sales pipeline is critical in sailing toward smooth, ongoing success in closing sales. An unhealthy pipeline or a less-than-healthy opportunity is most often mapped back to one or more factors that can and should serve as red flags to you and your organization. Read more
Social Media Do’s and Don’ts: Aiming Your Target Marketing Campaign
There are no hard and fast rules for Internet marketing, but there are some tested strategies that can help you hit the bull’s-eye.
When twenty year olds are making a few million dollars a year just by posting video game commentary to YouTube, and dozens of popup ads telling you that your fortune is just a few clicks away, social media marketing can be misleading. Everyone is an expert and everyone wants to give you advice as to how to “find your audience” and convert contacts into sales. Read more
Video Conferencing and the Changing Nature of Marketing Communication
Companies that utilize video telephony can shift valuable resources and elevate the conversation itself.
In marketing, communication is vital to any successful venture, and technology has revolutionized marketing firms’ capabilities. Now, marketers can interact with their clients from anywhere thanks to video conferencing. Read more
Social Media – What Your Company Should NOT Be Doing
With the emergence of social media in both personal and professional aspects the past decade, it’s easy to get swept up in the trend just because you think your business should have a presence. While that may in fact be true if you’re easily able to reach your target audience in the given outlet, some companies haven’t found success turning to social media for marketing efforts. Sometimes it’s not the appropriate forum for your particular product/target customer, but other times it’s because the business hasn’t been using social media correctly.
You may have a lot of great ideas for what your company should do as far as social media accounts go, but it’s equally as important to know what you should NOT be doing…. Read more
Out with the old…in with the new?
According to Adobe, 76% of professional marketers think marketing has changed more in the past two years than in the past 50. Of course digital marketing is the driving force behind these radical modifications. But how has the digital marketing realm affected the use of more traditional marketing methods? Read more
How to “Newsjack” to Amplify your Marketing Campaign
In our always connected world of information, it’s a challenging task to stand out from the crowd and be noticed. Yet with news breaking and disseminated every day, marketers have a unique opportunity to “newsjack”, or ride the popularity of a breaking story, or event, to boost their marketing success. Read more