Out of Box Tips

Social Media Do’s and Don’ts: Aiming Your Target Marketing Campaign

There are no hard and fast rules for Internet marketing, but there are some tested strategies that can help you hit the bull’s-eye.

When twenty year olds are making a few million dollars a year just by posting video game commentary to YouTube, and dozens of popup ads telling you that your fortune is just a few clicks away, social media marketing can be misleading. Everyone is an expert and everyone wants to give you advice as to how to “find your audience” and convert contacts into sales. Read more

Video Conferencing and the Changing Nature of Marketing Communication

Companies that utilize video telephony can shift valuable resources and elevate the conversation itself.

In marketing, communication is vital to any successful venture, and technology has revolutionized marketing firms’ capabilities. Now, marketers can interact with their clients from anywhere thanks to video conferencing. Read more

Social Media – What Your Company Should NOT Be Doing

With the emergence of social media in both personal and professional aspects the past decade, it’s easy to get swept up in the trend just because you think your business should have a presence.  While that may in fact be true if you’re easily able to reach your target audience in the given outlet, some companies haven’t found success turning to social media for marketing efforts.  Sometimes it’s not the appropriate forum for your particular product/target customer, but other times it’s because the business hasn’t been using social media correctly.

You may have a lot of great ideas for what your company should do as far as social media accounts go, but it’s equally as important to know what you should NOT be doing…. Read more

Out with the old…in with the new?

According to Adobe, 76% of professional marketers think marketing has changed more in the past two years than in the past 50.  Of course digital marketing is the driving force behind these radical modifications.  But how has the digital marketing realm affected the use of more traditional marketing methods? Read more

How to “Newsjack” to Amplify your Marketing Campaign

In our always connected world of information, it’s a challenging task to stand out from the crowd and be noticed. Yet with news breaking and disseminated every day, marketers have a unique opportunity to “newsjack”, or ride the popularity of a breaking story, or event, to boost their marketing success. Read more

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