Hybrid-work is Simple but Not Easy

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Creating a successful hybrid-work environment goes beyond just physical space and finding serviceable collaboration tools. Fostering a healthy company culture requires a new focus on team building and employee management. Plan for Success In a recent study by McKinsey, nine out of 10 organizations surveyed will be combining remote and on-site work, also referred to

Powerful Personalization Strategies and Techniques

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We’ve shown how creating custom user experiences for digital marketing campaigns, known as personalization, can greatly increase outreach effectiveness. When people believe content is more relevant to them or that a brand is paying attention to their specific needs, they’re more likely to engage and respond positively. Yet one must maintain a balance to ensure

Avoid the Creep-Factor of Personalization in Digital Marketing

Creep Factor Website

Our previous post discussed how personalization has become increasingly essential to securing growth and customer loyalty for a modern business. While undeniably effective in marketing outreach, personalization can be taken to an extreme—one where attention to or communication with a brand audience could become intrusive or even “creepy.” For instance, if you receive an email

The Power of Personalization in Digital Marketing

Emblog Personalization V1.0

Consider walking into a mattress store. One sales rep stands off to the side and casually points to a sign about discount mattresses, saying, “Can I interest you in a comfy queen-sized bed?” While you shrug off the offer, another sales rep walks up, shakes your hand and offers you a premade cup of coffee

Unlock the Value of Data with AI/ML

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Adopt AI/ML at scale and lead with insightful analytics Get smart After many false starts, the AI/ML engines are running on all cylinders and driving unprecedented business growth. One need not look beyond the top five high-tech leaders who use AI/ML at scale. Amazon, Apple, Google, Microsoft and Facebook have nearly doubled their market capitalization

Celebrate Earth Day…by eavesdropping on the fish?

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Did you know that fish are quite talkative? Research done by University of Auckland marine scientist Shahriman Ghazali shows that fish communicate with underwater noises like grunts, chirps and pops.1 Now we can give those fish something awesome to talk about! A lot of “Big Fish” are doing incredible things for the environmental scene and

Don’t Be Left Out – Celebrate World Backup Day!

Blog World Backup Day

All your data is gone! April Fools! Don’t worry. Your data was never really gone. Sorry, we pulled that prank a day early for April 1st, but the best jokes are the ones you aren’t expecting. But what if it wasn’t a prank? What would happen to your business if all your data suddenly became

Telco Cloud to the Rescue

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Moving Networking into the Cloud Age Change is coming to telco cloud When making a simple phone call or connecting to the Internet, few give thought to the layers of services that make possible what we take for granted. We utilize a massive telecommunications infrastructure behind the endpoint devices undergoing an overdue fundamental change to

4 Ways Digital Assistants Can Empower Business

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There can be some confusion as people use terms like virtual assistants and digital assistants interchangeably, often in the same breath as remote assistants. “Remote assistant” or “virtual assistant” refers to actual people doing work for your business via virtual avenues, while “digital assistant” refers to artificial intelligence or machine learning platforms helping to automate

Two Paths to Thriving in the Data Economy

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Transform into a Value-focused Digital Entity What is next for business? What is next for most enterprises is already a reality for many. Transforming into an asset-light digital enterprise that focuses on generating value is the route to success. A short path to IT asset-light is cloud adoption. A good example of generating value is