Understanding the Stakes of Digital Transformation

Exact Market Digital Transformation V3

Organizations of all sizes are adopting digital solutions to increase productivity, efficiency, and revenue. From enterprises to professional sports leagues to consumer-focused products, the intention is to improve customer experience through a combination of digital workplaces, software-defined architecture, DevOps, and cloud computing. In coming years, digital transformation will shift to focus on the human element

Six Tips for Starting an Employee Work-at-Home Program

Work From Home

Remote workers and work-at-home employees are on the rise.  In fact, according to Global Workplace Analytics research, about 50% of the US workforce has a job that’s at least partially compatible with telework.  Many employers may be eyeing telework and work-at-home programs but are unsure where to start.  Exact Market has been running as a

Video Conferencing and the Changing Nature of Marketing Communication

Video Conferencing

Companies that utilize video conferencing can maximize valuable resources and elevate the conversation itself. In marketing, communication is vital to any successful venture, and technology has revolutionized marketing firms’ capabilities. Now, marketers can interact with their clients from anywhere thanks to video conferencing.  It is possible for us to meet with our partners and clients,

The Do’s and Don’ts of Working at Home as a Remote Employee

Dos And Donts

The modern workforce has slowly been transforming to more mobile, more “office neutral” environment over the last two decades.  In fact, regular work-at-home among those not self-employed has grown by 173% since 2005 and 11% faster than the rest of the workforce, according to Global Workplace Analytics.  They further report that nearly 4.7 million employees

The Client Is Always Right: 5 Steps to Put a Customer-Centric Mentality to Work for You

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The mantra of “the customer is always right” dates back to the early 20th century, with its roots stemming from early department store magnates’ business philosophies.[1] And while the phrase has been used repeatedly in the decades since through various industries, it perhaps has never been truer than it is in the marketing discipline today.