Adversarial AI: From Theoretical Threat to Real-World Menace

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Long a sci-fi trope, the concept of “adversarial AI” has transcended fiction and emerged as a stark threat in the real world. As generative AI permeates across systems and applications, its potential for criminal mischief is multiplied by the emergence of agentic AI. More deployed AI models mean more targets and attack surfaces to exploit,

Is AI Your New BFF—Or Your Biggest Privacy Risk?

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Artificial intelligence (AI) didn’t wait for an invitation. It’s already embedded in daily workflows, from meetings to content creation, and quickly becoming the most productive “employee” no one officially hired. B2B tech teams are embracing these tools enthusiastically, and often, quietly. Today, 80 percent of employees are now using AI at work, frequently without oversight,

SEO, Meet GEO: Navigating the New World of AI Search with Owned Media

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Of all the established technologies that generative AI (genAI) is poised to upend, search engines may be among the most disrupted. The writing is on the wall for traditional search: Why comb through a list of context-free links in pursuit of a meaningful answer when you can have an AI do the sorting and parsing

How Intelligence Meets the Moment with Edge AI

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Artificial intelligence (AI) has come a long way, from basement servers and academic labs to scalable, cloud-powered platforms. Once limited to researchers and deep pockets, AI became accessible to startups, small teams, and anyone with data and ambition. Now, it’s going even further—to the edge. Edge AI integrates intelligence directly into devices such as drones,

The Compute Boom Comes With an AI Carbon Bill

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Artificial intelligence (AI) is undeniably transforming industries, redefining efficiency, and accelerating innovation. But as organizations race to scale AI, the conversation is shifting from what it can do to what it takes to get there, operationally, environmentally, and financially. Data centers already draw a sizable share of the world’s electricity, roughly 1 to 2 percent

The Hidden Superpower in Your Martech Stack: Unleashing the AI You Already Have

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Marketers are in a relentless battle against impossible odds—shrinking budgets, soaring expectations, and an ever-expanding digital battlefield. They’re expected to be everywhere at once, crafting high-impact campaigns, personalizing every interaction, and delivering measurable results, all while dodging shifting buyer behaviors and defeating relentless competition. It’s basically a superhero origin story—just without the cape or the

Backup to the Future: AI, Automation, and Analytics at Work

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As World Backup Day approaches on March 31st, it’s the perfect reminder that backups aren’t just important—they’re mission-critical for keeping data safe. Whether it’s safeguarding personal memories, protecting small businesses, or securing enterprise-scale systems, reliable backups are essential. In today’s cyber-threatened world, backups are the unsung heroes, ensuring both individuals and organizations can recover from

The AI-Optimized Partner Ecosystem: Smarter Alliances, Bigger Wins

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AI is reshaping how sales, alliance, and partner program leaders drive growth Artificial intelligence (AI) technology is no longer available to only the lucky few. It’s now integrated into nearly every aspect of business operations across various industries, from customer service and marketing to data analysis and supply chain management, impacting how companies operate and

How AI Is Reshaping Consumers’ Cloud Workloads

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AI workloads require more compute resources, more energy, and faster data throughput than conventional workloads, and these factors are reshaping the market dynamics of data centers as well as cloud economics. Demand for data center capacity is surging to new heights: Global data center demand is forecast to more than triple between 2023 and 20301,

AI Product Marketing for Humans

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Exact Market Guide In this early season of the AI era, new tools are cropping up every day. For product marketers, breaking through and standing out in today’s crowded, churning landscape is an extra-tall order. In our latest ebook, AI Product Marketing for Humans, we provide best practices to craft meaningful product narratives, better connect