TECHNOLOGY EDITORIAL SERVICE
Confront the Elephant:
Bold Thought Leadership
That Sparks Real Conversations
Want to be part of the conversations that matter most?
Dig into the issues shaping tech today, with insight built for action and stories designed to spark change.
Real leadership starts with real talk.
That’s why we go straight to the elephant.
At Exact Market, we help tech business leaders bring clarity to complex topics and amplify their voice. Elephant in the Room is a high-impact ebook publication and content syndication opportunity designed to spotlight the tech topics too important to ignore.
The Latest Releases
Avoiding A Breach with Automated Identity Intelligence
The definition of identity has expanded and represents your first line of defense. Understand how automated identity intelligence is necessary to avoid breaches in the new AI era.
The Cloud Reckoning: Turning Hypervisor Disruption Into Advantage
Are you ready for the disruption? The hypervisor and cloud landscape is facing fundamental shifts. Infrastructure roadmaps designed for 2025 may no longer make sense. It’s time to turn the current hypervisor disruption into a strategic advantage.
The Hidden Middle: Why Mid-Market Clouds Will Define 2026
As the cloud market fragments, hyperscalers remain essential and sovereign clouds serve specialized needs. But the quiet revolution is happening in the hidden middle—where mid-market cloud providers combine modern infrastructure with proximity, compliance, and control to shape cloud strategy in 2026.
The Hidden Cost of the AI Power Risk
AI adoption is accelerating, but electricity is emerging as a significant constraint as data center power demand rises. This creates cost volatility, regulatory pressure around compute locality, and increased competition for energy resources. Vendors that respond with energy-efficient architectures, flexible inference placement, GPU-optional deployment, and transparent cost controls will gain the business advantage.
AI Alone Won’t Make You a Next-Gen Developer
Faster delivery looks great on a dashboard. But speed without judgment creates new risks: security gaps, hidden technical debt, and teams shipping code they can’t confidently defend. AI can generate code, tests, and pipelines, but it can’t own architecture decisions, incident response, or accountability when things break.
AI Email Security: Email Attacks Have Become Invisible
Email remains the starting point for most security breaches, but today’s attacks no longer look suspicious. Powered by AI, modern threats blend into routine business conversations, targeting trust, identity, and collaboration workflows rather than technical vulnerabilities. This edition of the Elephant in the Room series examines why legacy email defenses are failing and how organizations must evolve toward tenant-level, behavior-driven security to detect and stop modern compromise.
The Unsaid Six: What Breaks when AI Becomes Business Critical
AI pilots are easy.

Operating AI at scale is where things break.

In the latest Elephant in the Room, our AI expert Guy Bartram highlights six issues that repeatedly derail AI initiatives:

  • Permissions: Who authorizes AI actions?
  • Auditability: Can you prove what the system did and why?
  • Reliability: Can the system operate under real-world load?
  • Governance: Is access enforced at retrieval, not just storage?
  • Portability: Can you move systems without hidden dependencies?
  • Sovereignty: Can you maintain control through unexpected disruptions?

These challenges rarely appear during pilots. Instead, they emerge when AI becomes business-critical. Read now to see what breaks and how organizations are designing systems that operate reliably at scale.

Identity Is the New Perimeter—and Attackers Know This Better Than You
Modern breaches frequently start with access, not exploits. And once an identity enters, it looks legitimate—making access controls matter more than traditional network boundaries. Especially as machine accounts for APIs, cloud services, and SaaS continue to grow.
This edition of the Elephant in the Room series explores how identity challenges are evolving, why identity debt is a sneaky and constantly growing threat, and what you can do to kickstart your identity security transformation
Dive into Identity is the New Perimeter today.
Security Teams are Optimizing for a World that No Longer Exists
Security has changed—and old assumptions about the network perimeter, company devices, and user access no longer apply. This edition of the Elephant in the Room series outlines what’s evolved and shares a 3-step process that can help transform your strategy to address the new realities. Read now to learn how you can ensure your security operations are aligned to the environments you must protect.
Position your brand where the bold conversations begin
Syndicating your brand with the Elephant in the Room ebook series puts it at the center of timely, high-impact conversations—before the narrative is set. It’s more than visibility. It’s a strategic opportunity to share credible insight and perspective that leads. This high-impact series shines a light on the issues that impact your buyers but often go unspoken. It offers a definitive point of view on the conversations reshaping tech.
Spark meaningful
conversations with key
accounts
Expand your reach
through targeted
distribution
Boost engagement
at events and virtual
roundtables
Fuel demand-gen
campaigns and
webinar promotions
Equip sales with
conversation-starting
content
This is thought leadership that moves markets—and your brand is part of the story.
This series gives clients a credible, campaign-ready way to lead important industry conversations—without the burden of building it from the ground up.
Susie Almaneih, CEO and Co-founder
Why Partner with Us
Elephant in the Room was built to help businesses lead with confidence. With decades of experience in B2B tech marketing, we turn complex ideas into compelling, strategic content that drives results.
Tailored programs for partner and enterprise marketing
Deep expertise in AI, cybersecurity, cloud, infrastructure, data, and more
Proven ability to connect strategy to execution
Let’s explore how your brand can be part of the next edition.
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