Content Marketing

The Client Is Always Right: 5 Steps to Put a Customer-Centric Mentality to Work for You

The mantra of “the customer is always right” dates back to the early 20th century, with its roots stemming from early department store magnates’ business philosophies.[1] And while the phrase has been used repeatedly in the decades since through various industries, it perhaps has never been truer than it is in the marketing discipline today. Read more

Sales Enablement in the Tech Space: Make Your List this Season, and Check It Twice

It’s been proven that an effective sales enablement program can deliver the gift of greater sales all year through. Read more

Take the “It’s Not Rocket Science” Approach to Customer References

It’s a no brainer that customer references speak volumes and make your story more believable, right? But has trying to capture them felt like nothing short of rocket science?

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Put Sales Enablement in Motion: Designing a Program that Accelerates Results

Spinning your wheels trying to make sense of sales enablement?

Up to 75% of training programs fail to contribute to the success of business.1

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Influencer Marketing: The Rockstar of Content Marketing Today

Influencer marketing offers an ROI performance potential that’s 11X higher than all other forms of digital media.1

And that’s why it’s all the rage these days. Rather than marketing directly to a big group of consumers, influencer marketing inspires, hires, or pays influencers to get the word out for you. The influencer relationship grows and guides the connection with personalities who are perceived as having an impact on your purchasing client base. Read more

A Not-So-Routine Role: Identifying the Best Product Manager for your Business

For most of us, we’re accustomed to the routine questions asked at job interviews.  Whether we’ve acted as the interviewer, the interviewee, or a little of both, we understand that some questions look for behavioral and/or attitude traits, others are seeking out experience details, some are testing teamwork strategies, and yet others are verifying competency.  While clearly the answers these questions are pursuing all have great merit, some positions absolutely require a more delicate, and at times inherent balance of many different abilities and specific characteristics, and perhaps most importantly, a certain kind of passion. Read more

Retargeting – A Powerful and Cost-Effective Marketing Approach

Retargeting, also known as remarketing, is a form of online advertising that can keep your brand in front of bounced traffic, even after visitors leave your site. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Read more

The Origins of Content Marketing: What does its history teach us for the present and future?

In the past several years, the term “content marketing” has been used so much that sometimes it becomes a blurred line as to whether it’s a legit practice or just an industry buzzword.  In reality, its depth and potential go far beyond a trendy term, and based on the long-time development of the practice, the history of content marketing means a lot for the present…and its future. Read more

Creative Content Marketing is King

In a world still dominated by the likes of Google and other search engines, and the mercurial rise of social media, the importance and emphasis on content marketing continues to grow for marketers. Read more

Small Business Marketing Grows

Small Business Marketing Grows

Small businesses are increasingly seeing the value of social media platforms and in particular LinkedIn and Twitter, according to a survey from Constant Contact. Read more

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