Key Takeaways B2B buyers increasingly use AI chatbots to explore vendors and products. While being mentioned in AI-generated responses is important for brands, it’s not enough to influence decisions. Earning recommendations from customers, analysts, and other third-party sources is critical to winning over buyers. When your brand is mentioned in an AI-generated search response, it
Cited Isn’t Chosen: Why Showing Up in AI Answers Isn’t Enough
