B2B buyers show a strong emotional connection to their vendors, which helps explain why more marketing leaders are starting to balance acquisition with retention strategies.¹,² Yet surprisingly, only about 35% of organizations have adopted advanced health-scoring metrics as part of their customer-success programs. Most still lack structured ways to track and improve client relationships.³ Thanksgiving
The ROI of Gratitude: Why “Thank You” Campaigns Drive Real Business Results in B2B
