The mantra of “the customer is always right” dates back to the early 20th century, with its roots stemming from early department store magnates’ business philosophies.[1] And while the phrase has been used repeatedly in the decades since through various industries, it perhaps has never been truer than it is in the marketing discipline today.
For most of us, we’re accustomed to the routine questions asked at job interviews. Whether we’ve acted as the interviewer, the interviewee, or a little of both, we understand that some questions look for behavioral and/or attitude traits, others are seeking out experience details, some are testing teamwork strategies, and yet others are verifying competency.
Influencer marketing offers an ROI performance potential that’s 11X higher than all other forms of digital media.1 And that’s why it’s all the rage these days. Rather than marketing directly to a big group of consumers, influencer marketing inspires, hires, or pays influencers to get the word out for you. The influencer relationship grows and
Spinning your wheels trying to make sense of sales enablement? Up to 75% of training programs fail to contribute to the success of business. 1 Not knowing how to measure sales performance tied to sales enablement training will stop you dead in your tracks every time. You need to gain insight and momentum when it
It’s a no brainer that customer references speak volumes and make your story more believable, right? But has trying to capture them felt like nothing short of rocket science? Maybe it’s a matter of too much red tape that you don’t want to deal with, or that your marketing team is already over-allocated with work?
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