Key Takeaways Healthcare organizations may may all be in the same industry, but their priorities, technology environments, and buying situations are usually very different. Strong marketing can connect a specific initiative to a clear use case that a customer is dealing with and can gives each person in a buying committee the information they specifically
Key Takeaways For healthcare technology companies, success is not dependent solely on the development of innovative solutions. Marketing teams play an essential role in translating technology capabilities into an outcome-focused language that buyers understand. Marketers must uncover customer challenges and goals, and then build a strategy that earns the trust of buyers over time. Healthcare
Key Takeaways When technology vendors begin conversations with healthcare organizations using a product pitch, they often fail. Technology vendors should start by identifying key pain points felt by their target audience. Building from customer challenges, vendors can create a go-to-market framework focused on solving problems rather than presenting product features. When technology vendors approach prospects
Navigating the B2B universe takes more than speed—it takes precision. Every day, marketers are mapping complex constellations of decision-makers, influencers, and unseen stakeholders. Reaching them requires more than broad targeting or generic messaging; it demands a clear understanding of who your audiences are, what drives them, and how they make decisions. That’s where personas come
New Year’s resolutions come and go, but real progress in B2B technology marketing isn’t about what you promise in January; it’s about what you practice all year long. As we move into 2026, the marketing landscape has never felt more complex, or more full of opportunity. AI is rewriting workflows. Privacy is reshaping personalization. And
Anyone working in tech-oriented B2B marketing will inevitably encounter the weeds. It’s a euphemism for the realm of technical details and complexity that, left unchecked, can overwhelm your message and render your content ineffective. Savvy B2B marketers know that getting lost in the weeds is always a danger. And they’ll instinctively avoid them to keep
“Be quick, but don’t hurry.” –John Wooden John Wooden’s business was basketball, not technology, but these words of wisdom from the “Wizard of Westwood” are relevant for tech marketers today. To paraphrase loosely, Wooden was instructing his UCLA squads to move with intention and due speed—making the right moves at the right times with the
In a time when digital hype has never been cheaper and disinformation more abundant, public trust in many institutions is crumbling.1 For tech marketers, this erosion of trust poses a significant challenge. Trust is the foundation of customer buy-in, and the relentless pace of innovation—fueled by advancements in AI, security, and cloud computing—only magnifies the
As the new year rolls in, it’s the perfect time to hit refresh, dream big, and embrace bold moves to rise above the noise. To help you kick off 2025 with purpose, the Exact Market team is sharing their top B2B marketing resolutions. From personal goals to broader industry recommendations, these insights are designed to
As a tech marketing leader, attending a major industry event such as AWS re:Invent 2024 isn’t just about showing up—it’s your chance to dive into a buzzing hub of innovation, inspiration, and opportunities to drive real business growth. From exploring the latest breakthroughs in agentic AI and cybersecurity to guiding your team toward event success,
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