As a tech marketing leader, attending a major industry event such as AWS re:Invent 2024 isn’t just about showing up—it’s your chance to dive into a buzzing hub of innovation, inspiration, and opportunities to drive real business growth. From exploring the latest breakthroughs in agentic AI and cybersecurity to guiding your team toward event success,
Exact Market Guide Research shows that the average consumer is exposed to 4,000 to 10,000 ads daily. With countless brands, products, and businesses vying for attention, it’s no wonder that capturing customer interest has become increasingly difficult for digital marketers. The good news? We’ve compiled our top tips, expert recommendations, and key insights to help
Strategic alliances are not new, but they are trending in the technology sector. This February, a group of leading technology and telecommunications companies launched the AI-RAN Alliance. This collaboration integrates artificial intelligence (AI) into cellular technology to enhance radio access networks (RANs) and mobile networks. By pooling their resources and expertise, these companies aim to
In today’s ever-evolving digital landscape, public sector organizations increasingly recognize how cloud technology drives efficiency, innovation, and citizen-centric services. Yet, recommending cloud solutions to government agencies requires more than just technical expertise—it demands that you align your marketing strategies with partner needs and the unique requirements of federal and state, local, and education (SLED) entities.
As the role of the Chief Financial Officer (CFO) continues to change, so must the strategies of marketers who look to engage and influence these key executives. With shifting priorities, increased digital transformation, and expanding responsibilities, marketers need to adapt their approach to engaging with CFOs to maintain success in marketing. Connect and communicate what
As a marketer, you are constantly looking for ways to improve your marketing performance and gain a competitive edge in your industry. One tool that can help you achieve these goals is a GAP analysis. What is a GAP analysis? GAP analysis is a process that involves comparing your current marketing performance to your desired
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