Everyone likes to try before they buy. And that’s exactly why customer experience centers (CECs)—also called prototype, innovation, or demo labs—have become ubiquitous in the technology space. CECs allow customers to test, conceptualize, and experience technology solutions in a real-world context prior to making a full investment. Organizations such as service providers, global system integrators,
From Showcase to Sandbox: Maximizing the Value of Customer Experience Centers
