What do B2B marketing and romance have in common? There’s something magical in an immediate connection. And while love at first sight isn’t realistic given today’s major decisions and sizable buying cycles, it’s worth reviewing some best practices and useful tips that can help make sure your content is putting its best foot forward. Here
New Year’s resolutions come and go, but real progress in B2B technology marketing isn’t about what you promise in January; it’s about what you practice all year long. As we move into 2026, the marketing landscape has never felt more complex, or more full of opportunity. AI is rewriting workflows. Privacy is reshaping personalization. And
B2B buyers show a strong emotional connection to their vendors, which helps explain why more marketing leaders are starting to balance acquisition with retention strategies.¹,² Yet surprisingly, only about 35% of organizations have adopted advanced health-scoring metrics as part of their customer-success programs. Most still lack structured ways to track and improve client relationships.³ Thanksgiving
The classic B2B playbook—generate demand, close the deal, move on—still echoes through many sales teams. But today’s buyers are flipping the script. By the end of 2025, more than half of all $1 million-plus transactions will happen without direct sales involvement.¹ And with most evaluations done before sales even steps in, your best chance to
Anyone working in tech-oriented B2B marketing will inevitably encounter the weeds. It’s a euphemism for the realm of technical details and complexity that, left unchecked, can overwhelm your message and render your content ineffective. Savvy B2B marketers know that getting lost in the weeds is always a danger. And they’ll instinctively avoid them to keep
B2B tech marketing has a storytelling problem. Too much content reads like an instruction manual: feature lists, technical specs, and acronyms galore. It’s logical. It’s accurate. And it’s forgettable. Because even the most groundbreaking technology won’t land if buyers don’t understand how it solves their problem—or more importantly, what’s in it for them (WIIFT). They’re
Creating a compelling video for your B2B technology audience can transform how your brand connects with customers, communicates value, and stands out in a competitive market. With the right planning and a touch of creativity, a well-crafted video boosts engagement and makes complex technology topics more accessible. However, marketing and sales teams often struggle to
In B2B technology marketing and sales, video stands out as a uniquely powerful medium to capture attention, explain complex ideas, build trust and drive action. Today, AI tools are making videos even more impactful and cost-effective by streamlining production, enabling personalization and providing insights into viewer behavior. This blog post explores how video assets are
Generative AI (GenAI) has already transformed industries, providing powerful tools to enhance functions, including content creation and data analysis. But GenAI relies on getting human prompts in real time. Enter agentic AI, which operates with greater autonomy—gathering information, making decisions and completing tasks without continuous human interaction. While GenAI is like a child taking its
Companies face complex sales processes in the B2B technology space that can feel drawn out and challenging. One powerful tool to speed things up is storytelling through video marketing. Strategically tailoring video content to enterprise audiences, you can simplify decision-making and help move sales leads through the buying journey more efficiently. 79% of B2B team
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