Key Takeaways AI agents are increasingly participating in B2B purchasing by comparing vendors, evaluating pricing, and supporting negotiations. For vendors, providing clear, consistent information that can be readily interpreted by AI agents will be important to staying competitive. As the prevalence of agentic AI commerce increases, B2B go-to-market (GTM) strategies will need to account for
Your Buyer Is a Bot: Preparing GTM for Agent-Led Deals
