As a tech marketing leader, attending a major industry event such as AWS re:Invent 2024 isn’t just about showing up—it’s your chance to dive into a buzzing hub of innovation, inspiration, and opportunities to drive real business growth. From exploring the latest breakthroughs in agentic AI and cybersecurity to guiding your team toward event success, having a game plan will ensure your time at the show is both impactful and unforgettable. Here are a few tips to help you make the most of it.
Stay Focused and Make It Count
Identify your event goals and keep them front and center—whether to land new leads, boost your brand, or lock in key partnerships. Use the event agenda to create a tailored schedule with sessions, networking, and meetings that match your goals. Align your team, stay organized, and maximize your time for impactful results on your business and marketing strategy.
Fuel C-Suite Success with Curated Agendas
Help your executive stakeholders maximize the event by crafting tailored agendas aligned with their goals. Use the attendee guides to identify key sessions, workshops, and activities. Personalized schedules ensure they focus on impactful opportunities, making the most of their time and returning with actionable insights for your organization.
Zero In on the Right People
Identify attendees, companies, and technologies that align with your goals. Find key players by industry, sector, or role in attendee guides. Create your target list and schedule 1:1 chats or plan meetups to turn connections into growth opportunities.
Make the Most of Social Media
There’s no better way to engage your target network than to leverage social media. Use your corporate social accounts to launch new offerings and post key industry updates. Team members can use their personal accounts to share learnings and experiences in real time. Here’s a few ways to stay connected with the re:Invent community:
- Twitter: Follow @AWSreInvent for live updates, announcements, and highlights.
- LinkedIn: Join the AWS re:Invent 2024 LinkedIn group to network with other attendees and AWS experts.
- Facebook: Like the AWS re:Invent Facebook page for event news and community posts.
- Instagram: Follow @awscloud for behind-the-scenes content and event photos.
- AWS Events Mobile App: Use the app to connect with peers, join discussions and get real-time event information. Download it here:
- AWS Events on the App Store
AWS Events – Apps on Google Play
Network with Confidence
AWS re:Invent makes networking easier with structured opportunities. Kick things off at the keynote sessions to pick up insights and talking points from industry leaders. Then, relax and mingle away at play activities, where the laid-back atmosphere makes connecting easier. Dive into breakout sessions and explore the Expo Hall to meet people who share your professional interests.
Stay Informed and Keep an Eye on the Competition
If you’re looking to sharpen your industry knowledge and scope out the competition, re:Invent is a goldmine. Head to the Expo Hall to check out the latest innovations, compare solutions, and gather valuable insights. Pair that with the trends and strategies shared in the keynotes.
Turn Insights into Action
Once the event wraps, gather your team for a debrief. Share key takeaways, favorite moments, and leads. Reflect on session highlights and uncover actionable opportunities. Start an outreach campaign to follow-up with new connections. Build a game plan to turn your new connections and insights into wins.
Keep the Momentum Going
AWS re:Invent isn’t just a multi-day event—it’s a launchpad for future growth. Stay proactive and leverage the relationships and insights you’ve gained to fuel long-term success. Whether it’s fine-tuning your strategy, exploring new collaborations or kicking off innovative initiatives, use what you’ve learned to guide your next big moves (and shows!) with confidence.
Let’s Meet Up
Ready to take your event strategies to the next level? Connect with our Exact Market team at AWS re:Invent. Let’s explore how we can help you achieve your goals. See you there!
