World Backup Day 2026: Survival of the Fittest Backup

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Key Takeaways This year’s World Backup Day conversation has shifted to whether backups actually work, as 96% of ransomware victims report their backup data was targeted. Organizations are being pushed by attackers and insurers to rethink backup strategy, strengthening immutability, isolation, and recovery readiness. The response is an evolved approach, adopting the 3-2-1-1-0 framework and

World Backup Day: The Importance of Continual Data Protection

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From training the latest artificial intelligence/machine learning (AI/ML) models to delivering lifesaving care, companies across all industries are, and will likely continue to increasingly rely on digital information. As the lifeblood of modern business, data must be valid, available, and secure, or operations will cease and missions will fail. It’s estimated that 147 zettabytes of

World Backup Day: Take the Pledge

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From your cute kitten videos to your company’s proprietary product secrets, a majority of your digital assets would be difficult or impossible to recreate if they were destroyed and became inaccessible. Yet, it’s likely your data is at risk: one in five American computer users report they have never performed a data backup.1 If you