In B2B technology marketing and sales, video stands out as a uniquely powerful medium to capture attention, explain complex ideas, build trust and drive action. Today, AI tools are making videos even more impactful and cost-effective by streamlining production, enabling personalization and providing insights into viewer behavior. This blog post explores how video assets are
Today’s tech buyers demand clear, engaging, and accessible information when making buying decisions. Expanding buying committees and lengthened sales cycles demand innovative strategies, and video marketing delivers. Video stands out as a preferred communication medium, simplifying complex ideas and delivering insights efficiently. Notably, 79% of B2B buyers say video significantly influenced their decision to purchase
Companies face complex sales processes in the B2B technology space that can feel drawn out and challenging. One powerful tool to speed things up is storytelling through video marketing. Strategically tailoring video content to enterprise audiences, you can simplify decision-making and help move sales leads through the buying journey more efficiently. 79% of B2B team
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