Category: Sales

Video Content Strategies to Speed Up Your Sales Funnel

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Today’s tech buyers demand clear, engaging, and accessible information when making buying decisions. Expanding buying committees and lengthened sales cycles demand innovative strategies, and video marketing delivers. Video stands out as a preferred communication medium, simplifying complex ideas and delivering insights efficiently. Notably, 79% of B2B buyers say video significantly influenced their decision to purchase

Uplevel Your Sales Team to Grow Revenue: How to Evaluate Sales Enablement Platforms

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As businesses grow, expanding their headcount and revenue goals, sales and marketing leaders are turning to sales enablement platforms to boost the efficiency and productivity of sales representatives. When engaged in complex sales cycles that typically require dozens of touch points, buy-in from the C-suite, and many months – or even years – of dedicated