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Content Marketing

Take the “It’s Not Rocket Science” Approach to Customer References

It’s a no brainer that customer references speak volumes and make your story more believable, right? But has trying to capture them felt like nothing short of rocket science?

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Put Sales Enablement in Motion: Designing a Program that Accelerates Results

Spinning your wheels trying to make sense of sales enablement?

Up to 75% of training programs fail to contribute to the success of business.1

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Influencer Marketing: The Rockstar of Content Marketing Today

Influencer marketing offers an ROI performance potential that’s 11X higher than all other forms of digital media.1

And that’s why it’s all the rage these days. Rather than marketing directly to a big group of consumers, influencer marketing inspires, hires, or pays influencers to get the word out for you. The influencer relationship grows and guides the connection with personalities who are perceived as having an impact on your purchasing client base. Read more

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A Not-So-Routine Role: Identifying the Best Product Manager for your Business

For most of us, we’re accustomed to the routine questions asked at job interviews.  Whether we’ve acted as the interviewer, the interviewee, or a little of both, we understand that some questions look for behavioral and/or attitude traits, others are seeking out experience details, some are testing teamwork strategies, and yet others are verifying competency.  While clearly the answers these questions are pursuing all have great merit, some positions absolutely require a more delicate, and at times inherent balance of many different abilities and specific characteristics, and perhaps most importantly, a certain kind of passion. Read more

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Social Media Do’s and Don’ts: Aiming Your Target Marketing Campaign

There are no hard and fast rules for Internet marketing, but there are some tested strategies that can help you hit the bull’s-eye.

When twenty year olds are making a few million dollars a year just by posting video game commentary to YouTube, and dozens of popup ads telling you that your fortune is just a few clicks away, social media marketing can be misleading. Everyone is an expert and everyone wants to give you advice as to how to “find your audience” and convert contacts into sales. Read more

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Video Conferencing and the Changing Nature of Marketing Communication

Companies that utilize video telephony can shift valuable resources and elevate the conversation itself.

In marketing, communication is vital to any successful venture, and technology has revolutionized marketing firms’ capabilities. Now, marketers can interact with their clients from anywhere thanks to video conferencing. Read more

Content Marketing

Retargeting – A Powerful and Cost-Effective Marketing Approach

Retargeting, also known as remarketing, is a form of online advertising that can keep your brand in front of bounced traffic, even after visitors leave your site. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Read more

Content Marketing

The Origins of Content Marketing: What does its history teach us for the present and future?

In the past several years, the term “content marketing” has been used so much that sometimes it becomes a blurred line as to whether it’s a legit practice or just an industry buzzword.  In reality, its depth and potential go far beyond a trendy term, and based on the long-time development of the practice, the history of content marketing means a lot for the present…and its future. Read more

Out of Box Tips

Social Media – What Your Company Should NOT Be Doing

With the emergence of social media in both personal and professional aspects the past decade, it’s easy to get swept up in the trend just because you think your business should have a presence.  While that may in fact be true if you’re easily able to reach your target audience in the given outlet, some companies haven’t found success turning to social media for marketing efforts.  Sometimes it’s not the appropriate forum for your particular product/target customer, but other times it’s because the business hasn’t been using social media correctly.

You may have a lot of great ideas for what your company should do as far as social media accounts go, but it’s equally as important to know what you should NOT be doing…. Read more

Out of Box Tips

Out with the old…in with the new?

According to Adobe, 76% of professional marketers think marketing has changed more in the past two years than in the past 50.  Of course digital marketing is the driving force behind these radical modifications.  But how has the digital marketing realm affected the use of more traditional marketing methods? Read more