Blog

Discover how emMPaaS™ Cloud works for you

Get easy and cost-effective Product, Marketing, Planning, Launches, and Events in a customizable solution.

Content Marketing

The Client Is Always Right: 5 Steps to Put a Customer-Centric Mentality to Work for You

The mantra of “the customer is always right” dates back to the early 20th century, with its roots stemming from early department store magnates’ business philosophies.[1] And while the phrase has been used repeatedly in the decades since through various industries, it perhaps has never been truer than it is in the marketing discipline today. Read more

Blog

Don’t Walk the Plank When It Comes to Your Sales Pipeline: Avoid These 5 Murky Threats

Ahoy! Actively managing and maintaining the health of your sales pipeline is critical in sailing toward smooth, ongoing success in closing sales. An unhealthy pipeline or a less-than-healthy opportunity is most often mapped back to one or more factors that can and should serve as red flags to you and your organization. Read more

Blog

Sales Enablement in the Tech Space: Make Your List this Season, and Check It Twice

It’s been proven that an effective sales enablement program can deliver the gift of greater sales all year through. Read more

Content Marketing

Take the “It’s Not Rocket Science” Approach to Customer References

It’s a no brainer that customer references speak volumes and make your story more believable, right? But has trying to capture them felt like nothing short of rocket science?

Read more

Blog

Put Sales Enablement in Motion: Designing a Program that Accelerates Results

Spinning your wheels trying to make sense of sales enablement?

Up to 75% of training programs fail to contribute to the success of business.1

Read more

Blog

Influencer Marketing: The Rockstar of Content Marketing Today

Influencer marketing offers an ROI performance potential that’s 11X higher than all other forms of digital media.1

And that’s why it’s all the rage these days. Rather than marketing directly to a big group of consumers, influencer marketing inspires, hires, or pays influencers to get the word out for you. The influencer relationship grows and guides the connection with personalities who are perceived as having an impact on your purchasing client base. Read more

Blog

A Not-So-Routine Role: Identifying the Best Product Manager for your Business

For most of us, we’re accustomed to the routine questions asked at job interviews.  Whether we’ve acted as the interviewer, the interviewee, or a little of both, we understand that some questions look for behavioral and/or attitude traits, others are seeking out experience details, some are testing teamwork strategies, and yet others are verifying competency.  While clearly the answers these questions are pursuing all have great merit, some positions absolutely require a more delicate, and at times inherent balance of many different abilities and specific characteristics, and perhaps most importantly, a certain kind of passion. Read more

Blog

Social Media Do’s and Don’ts: Aiming Your Target Marketing Campaign

There are no hard and fast rules for Internet marketing, but there are some tested strategies that can help you hit the bull’s-eye.

When twenty year olds are making a few million dollars a year just by posting video game commentary to YouTube, and dozens of popup ads telling you that your fortune is just a few clicks away, social media marketing can be misleading. Everyone is an expert and everyone wants to give you advice as to how to “find your audience” and convert contacts into sales. Read more

Blog

Video Conferencing and the Changing Nature of Marketing Communication

Companies that utilize video telephony can shift valuable resources and elevate the conversation itself.

In marketing, communication is vital to any successful venture, and technology has revolutionized marketing firms’ capabilities. Now, marketers can interact with their clients from anywhere thanks to video conferencing. Read more

Content Marketing

Retargeting – A Powerful and Cost-Effective Marketing Approach

Retargeting, also known as remarketing, is a form of online advertising that can keep your brand in front of bounced traffic, even after visitors leave your site. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Read more