Exact Market Releases Product Messaging and Positioning Guide

New publication outlines proven guidelines for companies to follow.

Exact Market has announced the availability of a new, complimentary guide that educates businesses on the importance of following a proven process for developing optimal product messaging and positioning. Copies are available immediately, upon request to: pr(at)exactmarket(dot)com.

The informative guide explains in detail the steps companies should take to more effectively tackle the challenges in successfully developing and delivering strong product messaging and positioning. These comprehensive steps include defining a product’s value to its target audience, go-to-market planning, and keeping the approach fresh and evolving.

Exact Market has recently expanded its Product Management Division to offer an increased product portfolio of services. This newly released guide is one of the many components within this growth of offerings from the company.

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