Don’t Walk the Plank When It Comes to Your Sales Pipeline: Avoid These 5 Murky Threats

Ahoy! Actively managing and maintaining the health of your sales pipeline is critical in sailing toward smooth, ongoing success in closing sales. An unhealthy pipeline or a less-than-healthy opportunity is most often mapped back to one or more factors that can and should serve as red flags to you and your organization. Read more

Sales Enablement in the Tech Space: Make Your List this Season, and Check It Twice

It’s been proven that an effective sales enablement program can deliver the gift of greater sales all year through. Read more

Put Sales Enablement in Motion: Designing a Program that Accelerates Results

Spinning your wheels trying to make sense of sales enablement?

Up to 75% of training programs fail to contribute to the success of business.1

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Influencer Marketing: The Rockstar of Content Marketing Today

Influencer marketing offers an ROI performance potential that’s 11X higher than all other forms of digital media.1

And that’s why it’s all the rage these days. Rather than marketing directly to a big group of consumers, influencer marketing inspires, hires, or pays influencers to get the word out for you. The influencer relationship grows and guides the connection with personalities who are perceived as having an impact on your purchasing client base. Read more

A Not-So-Routine Role: Identifying the Best Product Manager for your Business

For most of us, we’re accustomed to the routine questions asked at job interviews.  Whether we’ve acted as the interviewer, the interviewee, or a little of both, we understand that some questions look for behavioral and/or attitude traits, others are seeking out experience details, some are testing teamwork strategies, and yet others are verifying competency.  While clearly the answers these questions are pursuing all have great merit, some positions absolutely require a more delicate, and at times inherent balance of many different abilities and specific characteristics, and perhaps most importantly, a certain kind of passion. Read more

Social Media Do’s and Don’ts: Aiming Your Target Marketing Campaign

There are no hard and fast rules for Internet marketing, but there are some tested strategies that can help you hit the bull’s-eye.

When twenty year olds are making a few million dollars a year just by posting video game commentary to YouTube, and dozens of popup ads telling you that your fortune is just a few clicks away, social media marketing can be misleading. Everyone is an expert and everyone wants to give you advice as to how to “find your audience” and convert contacts into sales. Read more

Marketing Then and Now: The Evolution of the Customer Relationship

From the first marketplaces where farmers and craftsmen peddled their wares, to the line around the block for the newest iPhone, the buying and selling process has transformed around the entire globe. To illustrate just how this exchange has progressed over time, let’s travel back over the last few decades to see how new approaches and technologies have changed– for the better. Read more

Video Conferencing and the Changing Nature of Marketing Communication

Companies that utilize video telephony can shift valuable resources and elevate the conversation itself.

In marketing, communication is vital to any successful venture, and technology has revolutionized marketing firms’ capabilities. Now, marketers can interact with their clients from anywhere thanks to video conferencing. Read more

Stan is Not the Product Man: The Evolution of the Product Manager

The role of the product manager has shifted considerably over the last few years. The position has grown in importance as companies have come to recognize that no other position has greater impact on the future of the product line and thus the company. With this new understanding, organizations have been placing more emphasis on getting the right person for the job. Read more

Exact Market Launches the Next Generation of emMPaaS Cloud™

At the Exact Market 2013 Conference in San Jose today in front of 5,000 marketing professionals, co-founders Susie Almaneih and Ari Almaneih introduced the next generation of Exact Market’s cloud programs platform.  Exact Market has integrated a suite of tools and professional services relevant to optimizing marketing programs for the channel, event, launch, and small business.  

Exact Market’s emMPaaS Cloud™ (Marketing Programs as a Service) increases a company’s revenue by utilizing methods that attract, grow, verify and adopt online presence in a consistent and increasingly refined manner.  emMPaaS Cloud™ provides companies with real-time updates, weekly summaries and monthly reviews to be certain business goals are being achieved.  At Exact Market we don’t hide behind buzz words or vaguely stated numbers.  We focus on communicating progress clearly and creating an inbound revenue machine.

emMPaaS Cloud™ can compliment your existing team and supplement teams where and when needed.  Specifically, emMPaaS Cloud™ will help increase your company’s revenue by utilizing methods that generate leads to grow your business. “We help you attract, grow, verify and adopt your marketing presence in a consistent and increasingly refined manner.  We provide you with real-time updates, weekly summaries and monthly reviews to be certain we are achieving your business goals. “ said Susie Almaneih – Co-founder, Exact Market.

To read more about Exact Market’s emMPaaS Cloud™, visit

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