emMPaaS™ Cloud: GTM

Preparing for a new product or service launch can be a stressful, hectic time, filled with unforeseen changes, challenges, and curveballs.

Our proven Go to Market planning tactics give you the guidance and prep needed to create the path for bringing your new products or services to market seamlessly, even in the face of uncertain conditions.  Our process follows, at minimum, four key stages:

Planning > Creation > Launching > Evaluation

Our support allows you to:

  • Build a flexible, evolving, and effective Go to Market plan
  • Strengthen customer and sales team involvement
  • Align your team by using an established process with widely communicated expectations
  • Include contingency plans for the continual build-up of sales momentum, independent of the product or service launch date

“Exact Market far exceeded my expectations in terms of creativity, quality, speed, and what seemed to be infinite bandwidth to produce what my business unit needed. Our product launch would have been a complete NIGHTMARE.” Get the full story.

Pick your emMPaaS™ Cloud path with Exact Market. Simply identify what you need done and the types of services you require and we can set you on the fast track to savings. All subscriptions include program management, content and creative services.

Discover how emMPaaS™ Cloud works for you

Get easy and cost-effective Product, Marketing, Planning, Launches, and Events in a customizable solution.
Plan: Connect the Missing Pieces

Focus your marketing plan around your goals and objectives. Generate a customer-centric marketing plan that produces results.

  • Measure: You’ll have the power to evaluate and measure your campaigns against goals.
  • Optimize: Orchestrate meticulously planned campaigns that are meaningful to your business and produce results
  • Execute: Strategically integrate program deliverables to targeted audiences.
  • ROI Calculator: Track and measure the ROI of a campaign.
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Content: The Master of Media

With personalized content, you can keep customers engaged during every brand interaction. We deliver product and personalized content experiences that captivate your customers.

  • Message Builder: Create strong messaging that invites your readers in and leads them to want your products/services.
  • Re-Purpose Content: Generates content that can be re-purposed throughout email, mobile, web, social, print media campaigns.
  • SEO Content: Develop thorough content that reaches broad audiences and is tailored to ensure relevant search placement.
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Creative: Consistent Outreach

With consistent content, you can keep customers engaged during every brand interaction. We deliver creative experiences that speak to your customer.

  • Analyze Behavior: Evaluates individual, profile, and social behaviors and make recommendations. 
  • Guided Content: Produces content deliverables and content guidelines.
  • Purpose Content: Generates content that can be re-purposed throughout email, mobile, web, social, print media campaigns - Information Graphics, Advertisements, Iconography, Layout, Identity, Web Design, and More.
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Social: Leads That Come to You

Turn your marketing media into social media by engaging with prospects, influencers, and customers with one smart solution.

  • Buying Signals: Scans millions of conversations for prospects looking to buy a product or service like yours.
  • Recommendation Engine: Filters and suggests relevant content and conversations to help you turn chats into sales.
  • Facebook Services & Apps: Create sweepstakes, contests, and unique promotions with customizable apps.
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Discover how emMPaaS™ Cloud works for you

Get easy and cost-effective Product, Marketing, Planning, Launches, and Events in a customizable solution.
Online Marketing: Reach Your Marketing Opportunities

Help your company attract, engage and retain customers by completely integrating search, social, email, and PR intelligently to your marketing opportunities directly from the web.

  • Content: Deliver product and personalized content experiences that captivate your customers.
  • Creative: Deliver creative experiences that speak to your customer.
  • Search: Reach new customers by turning your newsworthy content into visible search results on news sites and search engines.
  • Social: Turn your marketing media into social media by engaging with prospects, influencers, and customers with one smart solution.
  • Email: Maximize your marketing with integrated email and trackable results
  • Publicity: Maximize your potential by receiving hundreds of press opportunities from over 30,000 journalists and bloggers. Publish stories to the news release service for traffic and social sharing to generate buzz and business.
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Web: Introduce Yourself to Your Marketing Opportunities

Provide your company with a consistent, branded location to obtain information, catalogs, brochures, data sheets, presentations, and digital materials.

  • Evaluate: Analyze your goals and objectives against your current offering.
  • Plan: Information architecture, audiences, media delivery, etc.
  • Create: Transform your goals and objectives into an intuitive journey. 
  • Content: Deliver product and personalized content experiences that captivate your customers.
  • Creative: Deliver creative experiences that speak to your customer.
  • Launch: Go to market as a major success.
  • Search: Maximizing your investment by turning your newsworthy content into visible search results on news sites and search engines.
  • Social: Turn your marketing media into social media by engaging with prospects, influencers, and customers with one smart solution.
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Email: Connect Directly with Prospects and Customers

Maximize your marketing with integrated email. Our award-winning solution includes all the necessary features and services businesses need to deliver trackable results.

  • Segmented Campaigns: Target and test campaigns with segmentation and auto-responders to generate more revenue and nurture leads.
  • Contact Management: Manage and segment contacts to nurture relationships by need and demographic information.
  • Message Builder: Create emails with hundreds of professionally-designed templates or put one of our professionals in charge of handling it for you.
  • Social Sharing: Amplify email content through social media and measure results with real-time analytics.
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Publicity: Generate Media Coverage

Maximize your potential by receiving hundreds of press opportunities from over 30,000 journalists and bloggers..

  • Get Covered: Social Engagement and Monitoring.  Share and monitor news online, through media outlets and on social networks with one integrated solution.
  • Publicity Alerts: Capture media inquiries directly from journalists and bloggers.
  • Press Releases: Publish stories to the news release service for traffic and social sharing to generate buzz and business.
  • Media Database: Send your release to targeted journalists from our extensive media database.
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Discover how emMPaaS™ Cloud works for you

Get easy and cost-effective Product, Marketing, Planning, Launches, and Events in a customizable solution.
Search: Get Found

Reach new customers by turning your newsworthy content into visible search results on news sites and search engines..

  • News Releases: Our solution is the best way to distribute your news with the world's #1 news release service for traffic and search.
  • Local Listings: Get your company listed on websites that make up 90%+ of local search queries.
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Leads: Converting Opportunities

Engage your campaigns; print, events, online, social media conversations, media inquiries, and curated content and convert them into a steady stream of marketing opportunities.

  • Recommendations: Our technology tells you who to talk to and where to talk to them with content suggestions that generate real engagement results.
  • Engage: Convert marketing opportunities to revenue by integrated search, social, email, and publicity.
  • Monitoring: Track success with news, blogs, social media, search, and publicity.
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Organic Leads: The Natural Invitation

Engage your steady audience into quality leads.

  • Lead Capture: Seamlessly acquire and nurture leads by collecting visitor information and subscriber growth across channels.
  • Engagement: Encourage engagement and sharing with easy contests and promotions.
  • Engage: Convert marketing opportunities to revenue by integrated search, social, email, and publicity.
  • Monitoring: Dig deep into the lead origin, engagement activity, and audience demographics to leverage and improve marketing campaigns.
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Analytics: Improve Your Marketing

Make it easy and simple to adjust and improve your marketing results by analyzing your marketing efforts to obtain validation of which marketing tactics are working best.

  • Track: Track site traffic and keyword-referrals with integrated Google Analytics.
  • Insight: See what is working. Get data on click-throughs, open rates, and social shares.
  • Target Relevance: Meaningful messages are a necessity. Measure your social success and watch your likes, follows, and shares grow.
  • Engage: Understand your target audience to create more relevant and engaging messages and campaigns.
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Discover how emMPaaS™ Cloud works for you

Get easy and cost-effective Product, Marketing, Planning, Launches, and Events in a customizable solution.
Custom: Get What You Need
Launch your marketing efforts to a new level with our custom marketing solutions.
  • Fully Customizable: Get marketing help that is catered to meet your needs.
  • Price Conscious: Utilize emMPaaS™ Cloud to reduce your overall spend and increase your deliverables.
  • Flexible: Catered to handle the many change requests needed to alter your marketing campaigns to meet your business goals.
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Telemarketing: A Vocal Touch

Provide the information needed to conduct successful inbound and outbound telemarketing campaigns. Include combinations to handle cross-selling/up-selling and sales appointments.

  • Sales Lead Qualification: Qualify your leads and move them through the pipeline.
  • Sales Appointment Setting: Friendly reminders to maximize attendance.
  • Online Appointment Scheduling/Reminders: Increase online campaign attendance.
  • Customer Satisfaction/Retention Surveys: Capture data and provide a voice into campaign development.
  • Customer/Sales Lead Care: Facilitate cross-selling/up-selling opportunities to maximize campaign ROI.
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Virtual Events: Memorable and Maximized Reach

Give your events the power to connect with a global audience.

  • Webinars: Quickly deliver live or pre-recorded presentations to any audience on any device.
  • Online Events: Easily produce stimulating, measurable, and secure online events.
  • Analytics and Reporting: Instant access to real time analytics and reporting.
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Live Events: Real-Life Experiences and Memories

Shape your audience’s preferences and memories with real-life experiences. Live Events are content strategy’s new star and are driving results that are much more profound than what we read and see via any media.

  • Shaping Experiences: Effectively plan to create and launch experiences that customers will remember and recall for much longer than what they read in social media, a blog, a newsletter, or a case study.
  • Creating Memories: Strategically integrate memories into materials so they remember what they saw, heard, or whom they met.
  • Maximizing Strategy: Continue the momentum from your powerful live event by engaging your customers with content they generate long after the event is over.
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Discover how emMPaaS™ Cloud works for you

Get easy and cost-effective Product, Marketing, Planning, Launches, and Events in a customizable solution.
Marketing Lab: Bring Great Ideas to the World

Amaze your audiences as we invent incredible new ways to solve real-world challenges.

  • Hypothesis: Focus your marketing plan around real-world challenges.
  • Materials: Integrate important materials that are targeted at the desired result.
  • Mix it Up: Strategically introduce program deliverables to targeted audiences.
  • Results: Track and measure the ROI.
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Discover how emMPaaS™ Cloud works for you

Get easy and cost-effective Product, Marketing, Planning, Launches, and Events in a customizable solution.