Modern Product Management / Marketing

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A Not-So-Routine Role: Identifying the Best Product Manager for your Business

For most of us, we’re accustomed to the routine questions asked at job interviews.  Whether we’ve acted as the interviewer, the interviewee, or a little of both, we understand that some questions look for behavioral and/or attitude traits, others are seeking out experience details, some are testing teamwork strategies, and yet others are verifying competency.  While clearly the answers these questions are pursuing all have great merit, some positions absolutely require a more delicate, and at times inherent balance of many different abilities and specific characteristics, and perhaps most importantly, a certain kind of passion. Read more

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Sending the Right Message About Your Products

The Importance of Product Messaging and Positioning: Are your Customers Receiving the Right Message?

When it comes to fully conveying the power and value of your product offerings, communication really is key.  It may seem a bit cliché to reference that childhood telephone game, but that’s precisely what poor communication can really be like – a message that winds up meaning nothing close to what you initially set out for it to deliver to your target recipient. Read more

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Marketing Then and Now: The Evolution of the Customer Relationship

From the first marketplaces where farmers and craftsmen peddled their wares, to the line around the block for the newest iPhone, the buying and selling process has transformed around the entire globe. To illustrate just how this exchange has progressed over time, let’s travel back over the last few decades to see how new approaches and technologies have changed– for the better. Read more

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Stan is Not the Product Man: The Evolution of the Product Manager

The role of the product manager has shifted considerably over the last few years. The position has grown in importance as companies have come to recognize that no other position has greater impact on the future of the product line and thus the company. With this new understanding, organizations have been placing more emphasis on getting the right person for the job. Read more

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The Art of Persona Development and Why It’s Important

The customer persona may be fictional in nature, but it couldn’t be more of a real aspect of successfully building out a smart product for your company. Read more

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How Product Owners Can Drive Sales Success

“The Big Bang Theory” may be a great idea for a television show, but the same definitely can’t be said for product launches.  Organizations have been known to fall into the trap of trying to put everything into one release to get the most out of their efforts.  This rarely works as product delays, feature availability, and a changing market make it difficult to launch everything to all people at once in a successful way. Read more

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Focusing on your Customers’ Changing Needs

According to a recent study conducted by AcuPoll, as many as 95% of new products introduced each year fail.  As you’ve put your heart and soul into a solutions portfolio offering, how do you ensure this doesn’t happen? How can you successfully reach target customers in such a difficult environment? Read more

Minimizing launch challenges

Ready for Liftoff: Minimizing Launch Challenges for your Product or Service

When it comes to bringing a new product or service to market, the ease of the phrase “3…2….1….liftoff!” rarely to never applies.  In fact, studies show that up to 90% of release dates actually slip, and the reasons for launch delays can be endless.  Do any of the following hurdles to your launch pad sound familiar?
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Product Launches: 5 Ways to Make Them Great

Although every product launch is different, following five basic rules can increase the likelihood of success. Read more

8 Big Marketing Mistakes to Avoid

8 Big Marketing Mistakes to Avoid

Creating and launching a successful marketing campaign isn’t easy. And if it stinks, or if an element of it goes wrong, then it can backfire. Read more

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