Content Marketing

Retargeting – A Powerful and Cost-Effective Marketing Approach

Retargeting, also known as remarketing, is a form of online advertising that can keep your brand in front of bounced traffic, even after visitors leave your site. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Read more

The Origins of Content Marketing: What does its history teach us for the present and future?

In the past several years, the term “content marketing” has been used so much that sometimes it becomes a blurred line as to whether it’s a legit practice or just an industry buzzword.  In reality, its depth and potential go far beyond a trendy term, and based on the long-time development of the practice, the history of content marketing means a lot for the present…and its future. Read more

Creative Content Marketing is King

In a world still dominated by the likes of Google and other search engines, and the mercurial rise of social media, the importance and emphasis on content marketing continues to grow for marketers. Read more

Small Business Marketing Grows

Small Business Marketing Grows

Small businesses are increasingly seeing the value of social media platforms and in particular LinkedIn and Twitter, according to a survey from Constant Contact. Read more

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